Skift Meetings Podcast

#46 Irina Graf: Influencing Destination Selection

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This episode features Irina Graf, founder of The MICE Blog and Event Planners Talk.

The conversation focuses on Destination and Event Marketing. Some of the topics covered in this week’s episode include:

  • How the pandemic has pivoted content from high-production video to more raw content
  • The importance of making advertising disclosures clear in influencer marketing
  • Why it takes at least five years to see the results of destination marketing 
  • Events should connect and engage participants online in advance so that deeper networking and more complex topics can be discussed onsite.
  • Why smaller interactive events create strong community connections 
    • ...more
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