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46: One of advertising's biggest fish, George Tannenbaum, vents eloquent fire on the state of the industry [Part 1 of 2]
We’ve pulled a network agency worm out of the Big Apple and used it as topic-bait to catch one of advertising’s biggest fish this week; the one and only George Tannenbaum. One of the most highly awarded, revered and talented copywriters and creative directors on the planet, George is a freelancer who was previously Executive Creative Director and Copy Chief at Ogilvy for over 10 years.
George has worked with huge brands like IBM, Boeing, PayPal, and General Motors, writes a hugely influential marketing blog called Ad Aged, and has a charming if alarmingly deluded French alter ego called ‘Le Agency Holding Company CEO’ who holds up a satirical mirror to the holding company era.
Listen to George chat and vent eloquent fire on a variety of subjects such as his family’s settlement in the U.S, his early career, working and learning from Ron Rosenfeld and Len Sirowitz, the NY agency scene in the 80s and 90s, what the industry has become, ageism, his time at Ogilvy, why he hates the Yankees, and tonnes more. So much more, that this is the first of a two-parter.
And the whole thing kicks off with an unmissable cameo from Le Agency Holding Company CEO. So what you waiting for? Go listen.
/////
Follow George and Le Agency Holding Company CEO on LinkedIn
George is on Twitter
Here is his Ad Aged Blog
And his Website
George’s book recommendations:
The Saddest Words by Michael Gorra
And the rest will be in Part 2, so be sure to listen in 😉
/////
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By Giles Edwards
5
88 ratings
We’ve pulled a network agency worm out of the Big Apple and used it as topic-bait to catch one of advertising’s biggest fish this week; the one and only George Tannenbaum. One of the most highly awarded, revered and talented copywriters and creative directors on the planet, George is a freelancer who was previously Executive Creative Director and Copy Chief at Ogilvy for over 10 years.
George has worked with huge brands like IBM, Boeing, PayPal, and General Motors, writes a hugely influential marketing blog called Ad Aged, and has a charming if alarmingly deluded French alter ego called ‘Le Agency Holding Company CEO’ who holds up a satirical mirror to the holding company era.
Listen to George chat and vent eloquent fire on a variety of subjects such as his family’s settlement in the U.S, his early career, working and learning from Ron Rosenfeld and Len Sirowitz, the NY agency scene in the 80s and 90s, what the industry has become, ageism, his time at Ogilvy, why he hates the Yankees, and tonnes more. So much more, that this is the first of a two-parter.
And the whole thing kicks off with an unmissable cameo from Le Agency Holding Company CEO. So what you waiting for? Go listen.
/////
Follow George and Le Agency Holding Company CEO on LinkedIn
George is on Twitter
Here is his Ad Aged Blog
And his Website
George’s book recommendations:
The Saddest Words by Michael Gorra
And the rest will be in Part 2, so be sure to listen in 😉
/////
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