How does one go about developing their ability to persuade someone to invest in your company, or the products or services you provide?

6 Principles of Persuasion:

1. Reciprocation - People respond better to a mutual exchange

2. Consistency and Commitment - write it down to make it stick

3. Social Proof and Social Media - This is a huge part of today's culture and a necessary one

4. Knowing Your Subject - People gravitate towards others that have the same interests

5. Authority - What do people get advice from you about? You may be an expert and authority!

6. Scarcity - You want people to act immediately and have a limited time offer!

Use these principles with the highest integrity so that you can maintain your reputation!