I received this question from Connie on Facebook this week and I wanted to answer it because this is something that I used to do when I first started out online.

I got the question in response to a post where I talked about using automation tools like zapier or make, and Connie had a valid question: why even bother automating stuff, when you can just WRITE your content right into the tool.

I have 4 reasons here for why this is a really bad idea - 2 are technical reasons and the other 2 are business/strategic reasons.

If you also have a question you want me to answer, DM me on FB or IG any time @jessicadornieden

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Reminder: The show used to be called Podcasting for Experts and has been re-branded in 2023 to "The Scrappy Business Podcast" - because your podcast does NOT exist in isolation. To hear more listen to episode #43.

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