Chelsea Myers, founder and CEO of Dental Life Coach (www.dentallife.coach) talks to a group of founders and CEOs about positioning their dental businesses in a way that can support growth with a healthy company culture. "Soft skills" are sometimes undervalued and last to make the priority list. However, dentists come to, stay at, and leave organizations based on how they feel while there. Having a proper perspective and emphasis on the cultural aspects of your dental group or DSO will ensure that attention is properly placed on developing leaders and organizational outcomes.