By day Nicaila Matthews is a social media strategist and Senior Manager for Social Media Marketing at NPR, but in her spare time she runs a podcast called Side Hustle Pro, featuring interviews with successful black women entrepreneurs. In this episode of Hack the Process Nicaila will tell us why she chose to focus her subject matter at the expense of narrowing her audience, what keeps her motivated to continue her side hustle despite her successful professional career, and how her research and launch strategy contributed to her show's success.