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In this episode of The Type Convo, I chat with designer, brand builder, and CENTER studio founder Alex Center - whose career journey spans from shaping billion-dollar brands at Coca-Cola (hello, vitaminwater and smartwater) to launching one of today’s most culture-conscious design studios.
We dive into what it really means to lead a creative life that’s sustainable, fulfilling, and fun. Alex opens up about mental and physical well-being, the emotional cost of doing meaningful work, and why leaving corporate life was the scariest decision he’s ever made. We also talk about:
Why good branding is never the work of one genius
Whether you’re an independent creative, agency owner, or just figuring out your path, this conversation is packed with honest insight and hard-won wisdom.
📍Check out Alex’s work at center.design
📲 Follow him on Instagram: @thealexcenter
In this episode of The Type Convo, I chat with designer, brand builder, and CENTER studio founder Alex Center - whose career journey spans from shaping billion-dollar brands at Coca-Cola (hello, vitaminwater and smartwater) to launching one of today’s most culture-conscious design studios.
We dive into what it really means to lead a creative life that’s sustainable, fulfilling, and fun. Alex opens up about mental and physical well-being, the emotional cost of doing meaningful work, and why leaving corporate life was the scariest decision he’s ever made. We also talk about:
Why good branding is never the work of one genius
Whether you’re an independent creative, agency owner, or just figuring out your path, this conversation is packed with honest insight and hard-won wisdom.
📍Check out Alex’s work at center.design
📲 Follow him on Instagram: @thealexcenter