She had me at…” Infused with crystals” Enough Said. Tune in!

Y’all are in for a treat because Tiila Abbitt, founder and creator of Aether Beauty shares her story, passion and process of how she has brought clean, sustainable, vegan products that harness crystals to market and currently in stores such as Sephora, Anthropologie, Urban Outfitters and many more.

I love her transparency on what it truly takes to grow a purpose-based business and her huge heart to pioneer change in the world and all things beauty.

Tiila is a powerhouse woman on a mission and her passion is palpable. She shares so much wisdom and inspiration in this episode that you need to grab a pen and paper to write it all down!

Plus, she is offering you a 20% discount on any of her eye shadow palettes with this code: jessicalove on her site here: https://aetherbeautyco.com/

You can hang out with her and follow Aether beauty on Instagram here: https://www.instagram.com/aetherbeautyco/

Check out her beauty blog here:

https://aetherbeautyco.com/blogs/goodvibesbeauty

Tiila Abbitt is a passionate, highly creative product development professional with 11+ years' experience- including the international prestige beauty industry. Tiila has a BFA in sculpture and an MFA in fashion design. She worked in the fashion industry for over 5 years before transitioning to beauty. Tiila spent 7 years at Sephora in charge of product development for makeup collaborations and accessories.

Her obsession with sustainability led her to become the lead R+D for sustainable materials while also being on the sustainability leadership council for the retailer.

In this role, she started to look at clean makeup formulation and just found that none of the offerings could truly compete with the efficacy of conventional beauty. She felt that space lacked choice of color and trend, as well as truly sustainable packaging, and she knew she could do better. So she left her high paying Sephora gig in April 2018 and a few months later, Āether Beauty was born.