I don't believe there is a "secret" to successful sales calls.

But if there was one, it'd be pre-selling.

Effective pre-selling is getting a potential client into a position where they're at least 80% or more sold on working with you.

They've been taken through the customer journey of Know → Like → Trust, and they're pretty convinced.

The only bit missing is the sales call :-)

We've all been there on sales calls with people who haven't completed the customer journey or still need more time and information. It can feel like an uphill struggle and be really demotivating.

But pre-selling means those kinds of calls can be a thing of the past!

I also share some exciting updates on the book launch, website and my long-awaited return to work!

Don't forget to share with anyone who might benefit from this week's insights. 

Happy Selling!