What the hell is the "Sunk Cost Fallacy" when it's at home. Something a lot of people ask.

If you have spent weeks, months, years trying to get a side hustle off the ground, it can be tough to step back and look at what you're doing objectively.

In this episode, I discuss my experience with the sunk cost fallacy and what you can do differently to make sure you aren't wasting your time by plowing on with a project regardless.

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