Enjoyce Zhu, COO at Edenred China speaks with Matthieu David-Experton about CRM solutions in China. In this episode, Enjoyce tells us about Edenred China’s CRM solution, streamlining its products, and how companies uses the CRM solution to do business.

Highlights of this episode include:

4:31 At the core of Edenred’s products

5:29 Defining the steps of CRM businessing in China

14:34 2019 trend for CRM

16:15 How Edenred China onboards clients

20:02 How Edenred China works with big companies like T-Mall, Tencent, and Alibaba while still keeping independence

21:42 What is omnichannel?

25:00 How Edenred China deals with WeChat

29:01 Smart InChain

33:44 Are we at the stage where a chatbot can be smart?

37:24 CRM and B2B businesses

41:07 Different touch points Edenred China integrates in their CRM

43:57 Feedback on the open rate of email and sns in China and compared to the West

47:40 Simplicity of CRM Solution

For more on Edenred: https://www.edenred.com/en/discover-group/our-international-presence

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

More about Daxue Consulting: https://daxueconsulting.com/

Facebook: https://www.facebook.com/daxueconsulting/

Linkedin: https://www.linkedin.com/company/daxue-consulting/?viewAsMember=true

Twitter: https://twitter.com/DaxueConsulting