In today's episode, I share my own experience with having content go viral and why it isn’t as perfect as you may think it is. I talk about why going viral may do more harm than good, how viral content attracts the wrong audience, why too many new clients may actually slow down growth and how to be prepared for having content go viral.    Going viral on social media is something we all aim for because after all, it’s the one thing that’s going to increase exposure to your business and make you successful right? Well, not exactly. Having a  piece of content go viral is great but it's not everything it's cracked up to be. This topic is really important to cover because there is a difference between going viral and having a viral business, and social media can make it seem like having viral content is the best and only way to be successful.    In this episode, we cover:

• Does going viral actually help your business?  [0:44]
• Viral reels can bring in the wrong audience [3:15]
• Drowning in new leads and not optimizing the ideal buyer's window [6:51]
• Be prepared for viral-ity [10:16]

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Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/