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46. When Vendor Gift Unboxing Goes Wrong, Do This + Embracing Cultures
In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering:
The challenges of creating useful and reliable content in the cybersecurity industry. They emphasize the importance of transparency, diversity, and language in building trust with potential buyers and practitioners. They also touch on the issue of gated content and the need for authenticity in marketing efforts. The conversation highlights the importance of understanding the target audience and tailoring content to meet their needs and expectations.
Key Takeaways:
- Navigating Foreign Business in the U.S.: Establishing trust when dealing with foreign products or companies in the U.S. market is complex. Concerns about data handling, code security, and company operations need to be addressed transparently.
Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/
Victim of a crappy marketing or sales message?
Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 [email protected]. We will provide an alternative and better approach live on the show.
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By wtfdidijustreadIn this episode of WTFDIJR, Chris, Dani, and Maria are uncovering:
The challenges of creating useful and reliable content in the cybersecurity industry. They emphasize the importance of transparency, diversity, and language in building trust with potential buyers and practitioners. They also touch on the issue of gated content and the need for authenticity in marketing efforts. The conversation highlights the importance of understanding the target audience and tailoring content to meet their needs and expectations.
Key Takeaways:
- Navigating Foreign Business in the U.S.: Establishing trust when dealing with foreign products or companies in the U.S. market is complex. Concerns about data handling, code security, and company operations need to be addressed transparently.
Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/
Victim of a crappy marketing or sales message?
Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 [email protected]. We will provide an alternative and better approach live on the show.