In this episode, I sit down with Steven Werley, a sales expert, entrepreneur, and endurance athlete with a background in both marketing and military service. We dive into why pushing yourself to do hard things—whether in sports, business, or sales—builds resilience and long-term success.

Steven shares his insights on the role of AI in sales, explaining that AI isn’t here to replace salespeople but to help them perform better. By automating follow-ups, streamlining call reviews, and taking over tedious CRM tasks, AI allows sales teams to focus on high-value interactions. We also discuss his latest project—a new podcast where he builds AI tools for businesses live on air.

• Sales is about helping, not just closing. The best salespeople focus on real conversations and problem-solving, not just pushing a pitch.
• AI is a game-changer, but not a replacement. AI can handle time-consuming tasks like tracking call insights, drafting follow-up emails, and managing CRM updates—freeing up salespeople to focus on selling.
• Efficiency + effectiveness = better sales. Companies that embrace AI-driven insights can improve both their processes and performance, helping teams work smarter.

✅ Sales is human-first. AI can enhance the process, but people still buy from people.
✅ The best sales reps embrace AI. Those who adapt and leverage AI will gain an edge over the competition.
✅ Doing hard things prepares you for success. Whether it’s endurance sports, military service, or pushing through tough sales cycles, resilience is key.

🔗 Connect with Steven:
👉 LinkedIn | Facebook

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