If you’re like me, you have something valuable to share.

Something that matters.

And that we know that can help someone who will listen to our song. 

And to get our message across in a way that bypasses a listener's critical mind, we have to wrap what we have to say into an experience.

And we create that experience through the journey we send our song’s main character on.

So that’s why we talk about the waypoints of that journey.

So that we can create that experience that leads someone from their mess to a better place.

And today, we will talk about the second waypoint on that journey.

Today, we’ll make it even worse for our song’s main character.

Because that’s life, right?

It has to get worse first before it can get better.

So let’s get right to it.