Are your customers so obsessed with you that they tell all their friends and family? Clifton Muckenfuss discusses the importance of client retention and the concept of raving fans to grow your business organically. He shares his journey to founding Building Raving Fans and the significance of coaching. Chaz & Discuss the the mastermind principle, the role of relationships in success, and common mistakes in building raving fans. The episode also explores the drawbacks of digital marketing and transactional selling, and the value of aligning business decisions with personal values.

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