Charlotte is practically famous for its trees. They line the parking lots of office parks, anchor the corners of apartment complexes, shade the walking paths of neighborhoods we love. We trim them back when they get inconvenient, and sometimes — only when they fall — do we finally reckon with how much they were holding together. Trees are living infrastructure. Long-term investments that can outlast the buildings beside them. 

Today’s guest has spent 20-plus years understanding that at the root level. (get it?) Chris Green is an ISA Certified Arborist with Schneider Tree Care in Charlotte.  He came up through lawn care, spent years in sales, studied business management and information systems, and trained in CAD drafting before finding his calling in the canopy. 

Chris, welcome to The BrandBuilders Podcast.