In this episode Betsy and Laura discuss the psychology of pricing, including the use angel numbers in the coaching industry and how they have changed their program pricing to better reflect their own values. 

Tune in as they explore why capitalism is not to blame for exorbitant pricing as well as Betsy’s #1 wish for women in 2023. 

• [3:20] Angel numbers and the psychology of pricing. 
• [7:40] Capitalism isn’t the problem.
• [13:20] User experience and informed buying decisions.
• [20:00] Permission to stop justifying your purchases & prices. 
• [23:30] How & Why we changed our program price. 

 

PODCAST RESOURCES:

The Business of Coaching Podcast Series:

Episode 448. The Business of Coaching [PART 1]: Unpacking the Coaching Industry

Episode 463. Money Worship: Is the Coaching Industry Becoming a Cult? [The Business of Coaching PART 2] 

 

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