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464 - Every Post Is a Touchpoint. Miss Enough of Them and Your Brand Disappears.
Most CEOs don’t disappear because they’re bad at what they do.
They disappear because they go silent. In today’s digital world, visibility is built through micro moments, the consistent, strategic touchpoints that shape how people remember you.
1. Content Is More Than Marketing, It’s Memory
Your personal brand isn’t created in one viral video or keynote speech. It’s built slowly, deliberately, through small interactions: a post, a headline, a quote, a quick insight. These moments may seem minor, but together, they create emotional familiarity. Miss too many of them, and your brand fades from memory.
2. Inconsistency Kills Trust and Visibility
The algorithm doesn’t silence you; your silence does. If people can’t see or hear from you regularly, they’ll move on. In a crowded space, presence equals positioning. CEOs who vanish from their audiences’ feeds vanish from their minds.
3. Strategic Presence Builds Long-Term Influence
By showing up with clarity and intention, you shape how others perceive you over time. This emotional connection is what leads to trust, referrals, inbound opportunities, and influence. Every post is a signal, and your audience is constantly scanning.
Final Thought
The strongest brands aren’t built in moments of inspiration. They’re built in moments of discipline.
Every post is a touchpoint.
Miss too many of them, and people forget who you are.
Show up often enough with value and vision, and they never will.
Listen now to learn how to build a brand that doesn’t disappear.
Highlights:
00:00 The Importance of Consistency in Social Media
00:09 The Impact of Absence on Connection
00:16 Building a Personal Branding Strategy as a CEO
Links:
===========================
Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
===========================
Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
===========================
Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
===========================
Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
Facebook: https://www.facebook.com/JensHeitlandofficial/
Instagram: https://www.instagram.com/jensheitland/
TikTok: https://www.tiktok.com/@jensheitland
X/Twitter: https://twitter.com/jensheitland
Newsletter: https://www.jensheitland.com/newsletter
===========================
Subscribe and Listen to The Jens Heitland Show Podcast HERE:
YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg
Web: https://www.jensheitland.com/podcasthome
Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4
Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL
===========================
Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a
View all episodes
Most CEOs don’t disappear because they’re bad at what they do.
They disappear because they go silent. In today’s digital world, visibility is built through micro moments, the consistent, strategic touchpoints that shape how people remember you.
1. Content Is More Than Marketing, It’s Memory
Your personal brand isn’t created in one viral video or keynote speech. It’s built slowly, deliberately, through small interactions: a post, a headline, a quote, a quick insight. These moments may seem minor, but together, they create emotional familiarity. Miss too many of them, and your brand fades from memory.
2. Inconsistency Kills Trust and Visibility
The algorithm doesn’t silence you; your silence does. If people can’t see or hear from you regularly, they’ll move on. In a crowded space, presence equals positioning. CEOs who vanish from their audiences’ feeds vanish from their minds.
3. Strategic Presence Builds Long-Term Influence
By showing up with clarity and intention, you shape how others perceive you over time. This emotional connection is what leads to trust, referrals, inbound opportunities, and influence. Every post is a signal, and your audience is constantly scanning.
Final Thought
The strongest brands aren’t built in moments of inspiration. They’re built in moments of discipline.
Every post is a touchpoint.
Miss too many of them, and people forget who you are.
Show up often enough with value and vision, and they never will.
Listen now to learn how to build a brand that doesn’t disappear.
Highlights:
00:00 The Importance of Consistency in Social Media
00:09 The Impact of Absence on Connection
00:16 Building a Personal Branding Strategy as a CEO
Links:
===========================
Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
===========================
Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
===========================
Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
===========================
Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
Facebook: https://www.facebook.com/JensHeitlandofficial/
Instagram: https://www.instagram.com/jensheitland/
TikTok: https://www.tiktok.com/@jensheitland
X/Twitter: https://twitter.com/jensheitland
Newsletter: https://www.jensheitland.com/newsletter
===========================
Subscribe and Listen to The Jens Heitland Show Podcast HERE:
YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg
Web: https://www.jensheitland.com/podcasthome
Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4
Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL
===========================
Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a