<p>The rebranded Souq will allow customers to shop Amazon in Arabic for the first time on its websites and apps.</p>

The rebranded Souq will allow customers to shop Amazon in Arabic for the first time on its websites and apps.

465: Amazon Launches Middle East Marketplace

The eCommerce Minute is your weekly dose of eCommerce, tech and retail news, with your hosts John Suder, Bart Mroz, and Brittany Blackman. The show is a production of SUMO Heavy, an eCommerce consulting firm with offices in Brooklyn, NY, and Philadelphia.

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465: Amazon Launches Middle East Marketplace

465: Amazon Launches Middle East Marketplace