In this LMScast episode, Derek Ashauer emphasizes the need of maximizing WordPress LMS websites and Tracking conversions.
Derek Ashauer is from ConversionBridgeWP.com, a platform that integrates with various analytics tools and WordPress plugins to streamline the process of tracking and improving conversions. From his vantage point, a sale is any activity a user plans to do such as clicking on an icon, email subscription, purchase of goods.