GTM Made Simple

466: Building an ABM Playbook


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We're replaying the top Monday episodes of all time!
Coming in at #2 with 1,076 downloads is a throwback to episode 166, where we discuss building an account-based marketing playbook.

Julia Stead, head of marketing at Invoca, Bassem Hamdy, CEO of Brickschain, and Avi Bhatnagar, senior director at OPSWAT, joined us at the Revenue Summit in 2017 to share their knowledge on the topic of ABM.

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GTM Made SimpleBy Sangram Vajre

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4.9

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