This Podcast Is Episode Number 466, And It's About Delight Your Online Prospects - Converting Visitors Into Clients Businesses are increasingly moving online to expand their reach and provide the best possible experience to their customers. Being online, however, means more competition, so business owners must come up with ways to amp up their game to gain a more significant market share.    You won't build a loyal client base if you can't earn your visitors' trust, so companies value social proof so highly. But proving your construction business's value online takes a unique skill set, one you can nurture by learning from the marketing industry professionals.   Great news for construction business owners like you since you're hyper-local and offer your services based on your location, which means you can target your online audience and optimize for better search engine results.   Connect with your prospective clients and "wow" them even before they reach out to you by implementing these strategies: 1. Put the buyer's journey at the forefront The buyer's journey refers to your customers' path when they hire your services from your website. Your responsibility is to focus on the buyer's journey and give them a straightforward approach to navigating. The homepage is the face of your business online, so be sure you make a positive first impression. By looking at the homepage, it should already be clear to your customers what services you're offering. This is also your first opportunity to show why your business stands out.  Aside from making your website easy to navigate, you should also ensure mobile-friendliness to meet the needs of homeowners that increasingly want to call or message you quickly from their smartphones.  Set clear expectations, such as using a "Start Now" button if there are a few steps to take or a "Schedule Now" button that implies immediacy. Randal once talked about  and how taking care of your clients is essential not just for acquisition but also for sustainability. After all, it is easier to maintain a client than to gain a new one. 2. Make the process easy Customers love a convenient experience. A simple process makes it easier for them to keep saying "yes" and gives them fewer reasons to abandon the form when inquiring. To make more sales, it's imperative to make it easy for your prospects to navigate your site and reach their goal. Ensure that the hiring process is as streamlined and smooth as possible. Ensure all links work on your site, and all service descriptions are accurate and up-to-date. If possible, have a one-click option available so people in a hurry can make a purchase quickly and easily.  If you offer services that encourage repeat purchases, have an option for your customers to repurchase the same service easily, either through a subscription or a "buy again" button. Empathize with your client when addressing their needs. Make their experience fast and easy when reaching out to you. 3. Get reviews Reviews are the most obvious form of social proof. Not only do visitors look for them to gauge a product's value, including websites, but they also value sharing their opinion. For example, a service-based business website that only showcases before and after photos will have weaker social proof than one that lets clients submit their reviews, even if no one has yet. Reviews come in many forms. Lists count, and so do likes and dislikes on media websites. While you can ask others for reviews, this will annoy some people, making it easy to find and review your site is usually a better option. 4. Integrate the right apps into your business As technology evolves, more and more apps are being developed to automate and streamline processes. To scale and grow your website effectively, it is essential to have the right tech. Xero is a leading cloud-based accounting software that can help ease your accounting burden and save time working on your books....