ONE TAKE IS ALL IT TAKES

Collin lays down some statistics on how effective videos are in producing open rates, how it impacts your first impression to the prospect, and why it’s best to do only one take on your videos. Tune in and learn more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

• Sending videos has higher open rates
• It's all about first (and lasting) impressions
• Do some research before shooting
• Why Collin doesn’t do second takes

“I'm a one-take video guy. I don't do second takes, like yeah man one take, I don't care. Like there's been moments where, like, ‘Ah, maybe I should redo that’, but I'm like, ‘No, I'm going to wear that like a badge of honor.’ One take. That's it. And the reason for that is because the perfect video is the video that's not perfect because it shows that you're human.”  - COLLIN: Why one take is all it takes

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