In episode 467, I'm joined by Pete Kazanjy, author of Founding Sales, and one of the earliest voices behind the “founder-led sales” movement. Pete shares lessons from building and scaling startups, the critical mindset shifts founders must make when selling, and why focusing on your ideal customer profile (ICP) is key to growth. From when to hire your first sales rep to the biggest blind spots founders face, this conversation is packed with practical insights for any early-stage entrepreneur navigating sales for the first time.

Find Pete Online:

Website: https://www.foundingsales.com/

LinkedIn: https://www.linkedin.com/in/kazanjy/

Twitter: https://x.com/Kazanjy

YouTube: https://www.youtube.com/@FounderLedSalesStories

Substack: https://founderledsalesstories.substack.com

Founder-Led Sales Stories Podcast: https://open.spotify.com/show/0GktosGS97HbPoVr8jq5T1

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👋 It’s your host, Brian! Come say hi!

Web:⁠⁠⁠ https://brianondrako.com⁠⁠⁠

LinkedIn:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brianondrako/⁠⁠⁠ 

Or, if you’re an early-stage B2B Founder, join the Sales Skills For Founders newsletter and learn to “un-suck” at sales, one newsletter at a time. 📨 ⁠⁠⁠https://salesskillsforfounders.beehiiv.com/subscribe⁠⁠⁠