In this episode of The Practicing Accountant, Doug and Dan dive deep into the concept of value-based pricing—cutting through the clichés and getting to the actionable details. They explore why so many accounting firms struggle to embrace this transformative approach and discuss how shifting from time-based billing can open up significant opportunities for both profit and client satisfaction.

Doug introduces a formulaic approach to calculating value-based prices, discusses insights from pioneers like Ron Baker and Alan Weiss, and highlights the importance of focusing on client outcomes over tasks. Whether you’re looking to refine your pricing model or simply want to better communicate your value to clients, this episode is packed with practical advice and tools to help you succeed.

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