Alliances aren’t about providing your best solution. They’re about providing (and marketing) a solution that is greater than than the sum of what each alliance can provide — a packaged solution that solves a wholistic problem that is giving ample pain to your end-user. On this episode, we interview Peter Yost, Director of Partnerships at FourKites, a supply chain real-time tracking solution. Peter gives us a taste of what they do at FourKites, and explains how their solution is a small part of what the end-user is truly purchasing. FourKites tracking abilities are great, but when partnered with the tech of powerful alliances, the end solutions become game-changers in the supply chain industry.