What if your key competitor already has significant political sponsorship?

• When evaluating a new opportunity - are we aligned?

• If not a great fit, consider walking away.

• If a great fit then be confident, so worth pushing to diminish the incumbent’s hold.

• Change the landscape – use an outflanking/indirect strategy rather than full frontal attack.

• Create and sustain your ‘unfair’ advantage. (Maintaining a confident mindset, balanced with active listening vital.)

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