The Cocktail Napkin

47: Creative Aversion Therapy

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The Industrial and Labor Relations School at Cornell University published a study on human response to creativity. Apparently even though we value creativity and innovation, truly novel and innovative ideas turn our stomach. My friend Jacob Edenfield and I discuss how knowledge work can be aversion therapy against this.

Links for this episode:

"The Bias Against Creativity: Why People Desire But Reject Creative Ide" by Jennifer S. Mueller, Shimul Melwani et al.
Jacob Edenfield
Jacob Edenfield (jacobedenfield) on Twitter
Why we crave creativity but reject creative ideas
Donate » the COCKTAIL NAPKIN: A periodical of uncurbed ideas.
Suggest A Topic » the COCKTAIL NAPKIN: A periodical of uncurbed ideas.

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