Burning Presales

#47 Don Carmichael - Should presales be serving post-sale buyers?


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Customers must be retained before the proper value is gathered by a vendor, so Customer Success is ever more important - but with strong relationships being built by presales at the start of their journey, letting them have positive impacts after the sale (and rewarding them for it) leads to a natural continuation of successful change. But this can only happen when delivered in a scaled, measured way. Don covers all this and more plus how to create a thriving Presales vs CS relationship.

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Burning PresalesBy Mark Green