7-Figure Fundraising Podcast

47 - Fundraising for a Startup Nonprofit


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View Episode 47 Show Notes on our website here.

Trevor and Tarren Bragdon discuss how to think about fundraising for a startup nonprofit. 

We have a lot of people new to fundraising who find us through the podcast and we’d wanted to do a podcast specifically for fundraising for a startup nonprofit. 

  • 3 phases of a Startup Nonprofit
    • Idea phase - Finding the product and market fit
      • Read the book The Mom Test by Rob Fitzpatrick
    • Proof phase - show your idea works - pilot or small scale success
    • Scale phase - figuring out how to take things that work on a small scale and make them work on large scale
  • Theory of Change Formula
    • What is the Problem
    • What is your Solution?
    • Why are you the best team to solve the Problem?
    • Write out your theory of change in less than 140 words.
      • Refine and edit.
      • You'll want to be able to explain it in about 1 minute
  • How to introduce yourself - to new people and talk about your nonprofit
    • Problem, Solution and then a Story
    • Introduction from The 1-Page Marketing Plan by Alan Dibs
    • “You know how [state the problem you solve]. Well I’m starting a nonprofit that [insert your solution here]. In fact, [give a story about your solution]”
  • Start working on your pitch - 
    • See our short video on How to Build a Pitch
      • Elevator Close Video
    • We have a video on this and a short course on Udemy on how to build a pitch - almost 600 students enrolled
  • Phase 2 the Proof phase - showing your idea works - pilot or small scale success
    • Communication with donors key
    • Start thinking about the size of the nonprofit you want to create
    • Building out your team 

Wrap up

  • To grow your fundraising as a Startup, focus on these steps. 
    • Idea Phase
      • Ask why isn’t this done already
      • Develop out your theory of change 
      • Create your introduction and begin your pitch
      • Begin testing your idea on a small scale 
      • Pitch donors and listen to their feedback 
      • Expect a lot of No’s 
    • Proof Phase
      • Decide the type of nonprofit you want to build
      • Build out your team
      • Figure out how to scale 


To see all the show notes visit:
https://www.7figurefundraising.com/podcast/

To learn more about fundraising and our training visit: 7FigureFundraising.com

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