“Those relationships are key. You might have to sort through a bunch of people to find those relationships, but that’s where the time should be spent, because then it doesn’t matter what the market does, because you have quality relationships with people through social media.” — Huntz Colburn, Backcountry Digital FounderToday’s guest specializes in SEO, PPC, CPM, ROI and a whole bunch of other things that would probably make some of you say WTF. We’re talking high level. But we’re also talking how to get a brand off the ground, how to start selling a product with limited knowledge. Huntz is an analytical angler and hunter who recently started his own marketing agency to tackle the gaps found in the industry. But it all started with a Facebook group called Monkey Pickles. Huntz Colburn is sharp. This guy envisioned a digital landscape that would empower local fly fishing or archery shops to take their expertise beyond their hometown, which is certainly a seasonal opportunity, and expand that to the Internet and take it 365 days a year. Huntz’ story inspires me. I love hearing how passionate he is, not only about technology or marketing, but about helping small organizations build upon their bottom line to grow. This interview with Huntz is a true deep dive into how-tos and tactics, and it is a technical chat, but I think you all who have been long-time listeners to this show will appreciate it. Huntz has great advice on running a business, doing it ethically, how to talk to customers, and how to look at your data. And he does it in a way that’s entertaining. It’s educational And it’s just really good info.We’ll bring this all back around to the outdoors. Huntz closes with his story into hunting and fishing, and he’s grounded in some really great values. I know this is a technical show for some of you, but it’s also rare to hear such a transparent perspective. Huntz doesn’t worry about being PC—if it’s a bad marketing tactic, it’s a bad tactic.Backcountry DigitalLog Time for this Episode on GoWildShare your thoughts, support, or points of contention by logging time on GoWild. Logging time is fun and lets you join in on the conversation.Restless Native is Sponsored by Houston Safari Club FoundationRestless Native is brought to you by Houston Safari Club Foundation. This organization is a great supporter of hunters and conservation, and I am proud to partner with them.Hunting and conservation, what’s not to like, right? If you agree, great. Then I want you to come on to Houston, Texas with me to attend the Houston Safari Club Foundation’s Convention and Hunting Expo.This is a great chance for a family trip or a break away with the buddies. The convention is a celebration of wildlife, wild places and the hunting lifestyle we all love. It has thousands of visitors and exhibitors coming from all over the globe for a three day exposition. Beyond the convention, you can experience some amazing entertainment, with performances from folks like Corey Morrow, Rickey Davis and Billboard chart-frequent flyer, Kevin Fowler.There are banquets and luncheons, auctions and more stuff than I possibly have time to tell you about right now. And as Joe said in his most recent interview, Houston is a great place to spend a weekend and grub.You know what the best part of all of this is? Your tickets and support of this expo help fulfill Houston Safari Club Foundation’s mission of preserving the sport of hunting through education, conservation and the promotion of our hunting heritage.The show is January 25 through the 27th in Houston Texas. I will be wandering the floor on January 26 and possibly the morning of the 27th. Please send me a direct message on GoWild if you’re going to be there and we’ll meetup.Learn more at hscfdn.org/convention. Thank you to Houston Safari Club Foundation for all you do, and for sponsoring Restless Native.