In this episode of Podjunction host Sadaf Beynon interviews Buying Online Businesses Podcast host Jaryd Krause. Jaryd shares his podcast journey and the excellent advice he has accumulated from over 300 produced podcast episodes. Sadaf and Jaryd discuss the importance of consistency, building your audiences' trust and keeping everything relevant. 

Key Takeaways: 

1. Podcasting as a Trust-Building Tool: Jaryd emphasises that a podcast is more than just content creation—it's an organic way to build trust with an audience. Through long-form content, listeners can "test your value," allowing them to make informed decisions about working with you, which fosters deeper engagement and connection.
2. Consistency and Longevity Matter: Jaryd attributes his success to staying consistent with releasing episodes and being dedicated to showing up for his audience. He notes that being visible and reliable over time is crucial for building credibility and trust, which in turn sustains long-term growth for a business.
3. Strategic Guest Selection: Jaryd highlights the importance of being selective about podcast guests. Rather than featuring any guest for content's sake, he ensures each guest aligns with his core topics—buying, scaling, and exiting businesses—ensuring value for his audience and maintaining focus within his niche.

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