Metacast: Behind the scenes

47. Is fair equity compensation possible in a startup? with Outseta's co-founder Geoff Roberts

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Geoff Roberts, co-founder of Outseta, on a compensation model that allows employees earn founder-level equity.


Segments

[01:06] Intro of Geoff and Outseta

[03:42] How Outseta got started

[10:50] Current state of Outsetta business

[18:35] Customer acquisition through content marketing, affiliates and partnerships

[33:27] Compensation philosophy

[40:57] Cash vs. equity

[48:18] Voting rights, scaling, and risks of Outseta's model

[01:01:52] Hiring

[01:03:35] Mechanics of the ledger and corporate structure

[01:07:15] Book recommendation


Show notes

  • Outseta All-in-one membership software

  • Geoff’s Twitter/X: @geofftroberts

  • Geoff's LinkedIn

  • Outseta blog

  • Outseta operating agreement

  • Metacast Ep. 36 - Building a startup with contractors with Melissa Kwan, co-founder & CEO of eWebinar

  • No Filter: The Inside Story of Instagram

  • Reinventing Organizations

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      Metacast: Behind the scenesBy Metacast