James Williams grew up in Stoney Creek obsessed with cars, design, and the outdoors — but never expected to build a watch brand. After moving to Simcoe and raising a family, James rediscovered creativity through horology. What began as tinkering with budget parts eventually became Canuck Timepieces, a Canadian-inspired watch company built on unity, collaboration, and craftsmanship.

Topics:

• Growing up in Stoney Creek and discovering design

• Moving from Guelph to Norfolk County

• Why Canadians value community and unity

• The Tesla debate & reality of road-tripping EVs

• Newfoundland fjords & traveling Canada

• The importance of disagreeing respectfully

• How Canuck Timepieces was born

• Collaboration-driven creativity

• Watches as art, fashion, and identity

• Building a brand without big marketing budgets