Lars Appelqvist came on as the CEO of the Swedish meat producer SCAN in November 2020, after 23 years in the coffee industry. We talk about the commons and differences in these two businesses; both with long value chains, but with different challenges. We dive into different aspects of the controversial meat industry, and how SCAN is now aiming to become a versatile food company. We also talk about how to motivate people, how to drive change, and about the difference between being a manager and a leader.