Ryan puts Jess Chillman to the test with a real-world SaaS marketing challenge: How do you create demand and generate leads on a modest £10k monthly budget for a new SaaS company in an undefined niche with low search volume and minimal existing customers? Jess shares a step-by-step approach covering messaging, founder-led content, targeted paid ads, leveraging early customers, and building trust through storytelling. This short but insightful episode is packed with practical strategies for early-stage SaaS startups facing tough lead generation hurdles.

Takeaways:

• Nail your messaging first by speaking to prospects and shaping a clear narrative around the problem you solve.
• Use your founder’s personal brand to create authentic, low-budget content like podcasts, case studies, and LinkedIn posts.
• Tap your network and customers for introductions to expand your prospect list and build credibility.
• Test one or two paid channels (LinkedIn and Meta ads) with a small portion of your budget to identify early intent signals.
• Invest in a professional, clear website that explains your product with strong messaging, design, and social proof.
• Use customer stories and case studies to build trust and demonstrate value in a niche market.
• Start a founder-led newsletter to share your product journey, educate the market, and nurture early adopters.
• Mix organic educational content with paid demand generation for a balanced growth approach in low-search markets.  

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ 

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