SaaS Marketing Weekly

#47: Lead generation strategies for niche SaaS with a £10k monthly budget


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Ryan puts Jess Chillman to the test with a real-world SaaS marketing challenge: How do you create demand and generate leads on a modest £10k monthly budget for a new SaaS company in an undefined niche with low search volume and minimal existing customers? Jess shares a step-by-step approach covering messaging, founder-led content, targeted paid ads, leveraging early customers, and building trust through storytelling. This short but insightful episode is packed with practical strategies for early-stage SaaS startups facing tough lead generation hurdles.

Takeaways:

  • Nail your messaging first by speaking to prospects and shaping a clear narrative around the problem you solve.
  • Use your founder’s personal brand to create authentic, low-budget content like podcasts, case studies, and LinkedIn posts.
  • Tap your network and customers for introductions to expand your prospect list and build credibility.
  • Test one or two paid channels (LinkedIn and Meta ads) with a small portion of your budget to identify early intent signals.
  • Invest in a professional, clear website that explains your product with strong messaging, design, and social proof.
  • Use customer stories and case studies to build trust and demonstrate value in a niche market.
  • Start a founder-led newsletter to share your product journey, educate the market, and nurture early adopters.
  • Mix organic educational content with paid demand generation for a balanced growth approach in low-search markets.  

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ 

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ 

Send podcast guest pitches to: [email protected]

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SaaS Marketing WeeklyBy Ryan James, Rocket SaaS

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