Life Snacks

47. So Gwyneth Paltrow & Tyra Banks Are Into Web3? Feat. Jaime Schmidt

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On today's episode, Stef Caldwell and I co-host this interview with guest Jaime Schmidt. Jaime Founder of Schmidt's Naturals, the natural personal care brand that she scaled from her kitchen to acquisition by Unilever in 2017. In addition to that, Jaime is the founder of Crypto packaged goods, co-founder of Color Capital investment firm, and most recently she is co-founder of BFF, an online community with a goal to make crypto accessible to women and nonbinary people. While the BFF community is decentralized, it has 70 founding members, including actors Gwyneth Paltrow and Mila Kunis, Rent the Runway CEO Jennifer Hyman, Eventbrite CEO Julia Hartz, ClassPass founder Payal Kadakia, and model turned entrepreneur Tyra Banks. In this conversation we discuss:

  • How Jaime founded an NFT project with some of the most influential women in the world
  • Why web3 is here to stay & a more equal playing field for women building wealth. 
  • The intersection between web3 & consumer goods
  • How companies can leverage web3
  • How BFF aims to create one of the largest decentralized brands on the Internet
  • Examples of how blockchain technology will change the world
  • What “utility” means for NFTs and the utility behind the BFF bracelets
  • How women are collaborating and not competing in web3

    • Follow Jaime on Instagram HERE

    Check out BFF HERE

    Follow Lauren on Instagram HERE

    Follow the Life Snacks Podcast on Instagram HERE

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    Life SnacksBy Lauren Tierney
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