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#47 - Stop Treating Creative Like a Short-Order Chef (Part 1) - with Thomas Shields
On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Thomas Shields, Director of Product Marketing at Superside. Modern marketing relies on timely, high-quality, and scaled creative. It is the lifeblood of effective marketing. However, many leaders are guilty of treating the creative team as short-order chefs instead of the strategists that they are.
HIGHLIGHT QUOTES
Creatives become order takers because of sheer volume - Thomas: "The reality is that so much volume is coming down the pipe, most creatives can't keep up with the demand and they can't keep up with the speed of which is required. I'm guilty, again, I’m being honest here, I'm guilty of not always giving them the lead time that they need to do the best work."
You can find out more about Thomas in the link below:
- LinkedIn: https://www.linkedin.com/in/tlshields/
Check out more Hot Takes on revenue acceleration on our website below!
Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com
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By Gary Amaral
5
11 ratings
On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Thomas Shields, Director of Product Marketing at Superside. Modern marketing relies on timely, high-quality, and scaled creative. It is the lifeblood of effective marketing. However, many leaders are guilty of treating the creative team as short-order chefs instead of the strategists that they are.
HIGHLIGHT QUOTES
Creatives become order takers because of sheer volume - Thomas: "The reality is that so much volume is coming down the pipe, most creatives can't keep up with the demand and they can't keep up with the speed of which is required. I'm guilty, again, I’m being honest here, I'm guilty of not always giving them the lead time that they need to do the best work."
You can find out more about Thomas in the link below:
- LinkedIn: https://www.linkedin.com/in/tlshields/
Check out more Hot Takes on revenue acceleration on our website below!
Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com