When global trade becomes chaotic, tech steps up to create order. In today’s episode, we explore the idea of ‘Tariff Tech’. Born from disruption, driven by necessity, and poised to reshape supply chains, resilience, and trust in an uncertain world.

Is there a golden opportunity hidden within Trump’s tariff turmoil?

Also in today’s episode, we’ll ask how AI can downsize your team while dialling up your productivity, and we’ll continue to be Europe’s loudest cheerleaders by speculating how the dumping of Chinese electronics could give the continent a competitive edge.

What to look forward to:

00:35 Market uncertainty and new category definition 

13:49 What could the dumping of electronics mean for European inflation and investment?

26:23 Smaller marketing teams and AI

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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