Let's be honest: not every coach you see online is actually making consistent sales. Some are posting revenue screenshots. Some are talking about big launches. But what you don't see? Expenses. Ad spend. Refunds. Taxes. Profit margins. So what really separates the coaches who consistently sell from the ones who stay stuck in endless creation mode?

In today's episode, we're breaking it down.

If you've been doing "all the right things" and still not seeing sales, this episode is your wake-up call.

Here's what you'll learn in this episode:

• The real difference between the energy of the seller and the energy of the struggler

• Why struggling coaches hide behind perfection, Canva edits, and constant tweaking

• What "decision energy" actually means in business

• Why confidence comes after the sale — not before

• The difference between hustling and having a repeatable strategy

• Why systems > hope-based marketing

• How to stop being "branded and broke"

• What it really means to step into CEO strategist energy

The Core Truth:

Struggling coaches don't lack knowledge. They lack decision energy.

Selling coaches don't feel more ready. They decide anyway.

Key Shifts From This Episode:

Struggling Coach:

• Waits to feel confident

• Tweaks endlessly

• Hides behind preparation

• Prioritizes perfection

• Posts and hopes

Selling Coach:

• Gets in front of her ICA daily

• Builds clear, outcome-driven offers

• Trusts her process

• Uses data over emotion

• Runs repeatable systems

You don't need more talent. You don't need more certifications. You don't need more Canva graphics.

You need structure. You need a strategy. You need systems.

Resources Mentioned:

🎓 Register for the free live masterclass: 3 Simple Steps to Turn Your Knowledge Into a Paycheck 👉🏽 https://www.symoneredmond.com/masterclass

💼 Learn more about Booked and Bankable Academy 👉 https://www.symoneredmond.com/bba-waitlist

If this episode challenged you (in the best way), take a screenshot and tag me on Instagram @symoneredmond with your biggest takeaway.

And if The Educated CEO Podcast is helping you step into CEO energy, please leave a 5-star review on Apple Podcasts. It helps more educated women find the show and build businesses that actually pay them back.