If you’re going to spend money in your business, rebranding is one of the most enjoyable things you can do. Unfortunately the emotional thrill of a new look can distract from the foundational work that needs to be done—before the creative—to ensure your rebrand provides an ROI.

 

On this episode, I share:

• Reasons you might be ready to rebrand,
• What the typical process of working with a designer misses,
• 15+ questions you need to be prepared to answer,
• Steps you can take to protect your investment, and
• The first question to ask yourself if you’re committing to a rebrand this year.

 

Visit Pattern of Purpose for a complete manuscript of this episode and links to resources mentioned on the show.