Keywords are one of the most essential tool for any business that has a website.  First, you have to know that what you're offering is even something people are looking for. Second, you need to know how exactly they're searching for it, so you can start to get customers to your site.  

Jayne Rios, an Internet Marketing expert, came by to tell us why they're important, how you can use them for your business, and how you research them.