Ashton Belk, President of Huebner Marketing, discusses the critical role of brand equity in manufacturing mergers and acquisitions. 

In this episode of Good Revenue, host Neeta Bidwai and Ashton cover:

• The multifaceted nature of brands, which encompass identity, values, reputation, and emotional connections with audiences. 

• Brand equity as a reason customers choose one brand over another

• Necessity of integrating brand strategy during due diligence to avoid the 'cost of delay' and ensure smoother acquisitions and higher long-term value

• Importance of strategic communications, proactive planning, and understanding brand value early in the M&A process for maximizing success and growth.

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Where to find Ashton:

https://www.linkedin.com/in/ashtonbelk/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

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Highlights:

00:32 Understanding Brand and Brand Equity

01:30 Brand Equity in M&A and Private Equity

04:26 Strategic Communications for Corporate Acquirers

07:32 Case Study: Bag of Parts

10:33 Managing Brand Integration and Equity

20:58 The Cost of Delay in Brand Integration

26:34 Proactive Brand Strategy in Private Equity

35:46 Conclusion and Key Takeaways

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Referenced:

• Huebner: https://www.huebnermarketing.com/ 

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