What do you stand for?

I heard this question about 10 years ago from a radio talk show host asking one of his callers. I thought it was so profound and at the time I found it easy to answer. The caller on the other hand did not.

He kept giving “it depends…” kinda answers. Tanner and I recently had a conversation where we asked this question regarding our business and who we are as individuals. It’s something I don’t believe many people ask themselves, for whatever reason. Maybe they’re scared of the answer or maybe it doesn’t even cross their mind.

Today, I share some aspects to this question and how being clear about your answers can then be the driving force to the decisions you make each day.