This episode is part of our “What Plants Crave” series, where Dr. Sabeh speaks with growers, researchers, and other experts in other engineers, growers, and manufacturers who work in controlled environment agriculture, to get their insights about the direction of the industry, and of course, what exactly it is that plants crave. This week’s episode features Jesce Horton, CEO of Lowd Premium Cannabis. Jesce founded LOWD after experiencing successes in medical cannabis cultivation, where he began growing medical cannabis in his home for two elderly patients who were suffering with cancer, pain and insomnia. Jesce then co-founded the Minority Cannabis Business Association (MCBA), the first and largest non-profit organization developed to create equal access and economic empowerment for cannabis businesses, their patients, and the communities most affected by the war on drugs.

Jesce Horton, CEO of LOWD Premium Cannabis, discusses his journey from home-growing medical cannabis to establishing a successful brand. He emphasizes the significance of community engagement, sustainability, and equitable access in the cannabis industry. Horton's work with organizations like the Minority Cannabis Business Association highlights his commitment to social equity and industry advancement.