When it comes to fundraising campaigns, clear always beats clever. Clear is kind. 

 

Want to move your donors to take action and make a gift? Create a crystal clear fundraising offer. 

 

In this episode, we’ll walk through how to turn your impact statement into a fundraising offer, with the help of Build Good founder Mike Duerkson.   

 

Sample appeal: buildgood.com/read-the-blog/2022/07/01/this-appeal-raised-835911-heres-what-you-can-learn-from-it/ 

 

Resources mentioned: 

• Impact statement worksheet: https://www.smallshopstrategies.com/isw 

• Build Good Podcast: buildgood.com/category/podcast/ 

 

Connect with Rachel from Small Shop Strategies:  

• smallshopstrategies.com
• instagram.com/smallshopstrategies
• facebook.com/smallshopstrategies