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47: Why You Have To Fall In Love With Sales
The only thing standing between you and a sustainable speaking business? Mastering sales and negotiation.
In this episode, Jacqueline Brooker delivers a straight-shooting masterclass on why speakers must fall in love with sales. It’s really quite simple — sales is the oxygen of your speaking career.
Jacqueline breaks down the mindset shifts needed to stop resisting sales and negotiation and reframe them as essential tools for creating impact. With insights from her $35 million sales experience and hard-hitting anecdotes from her early career, she shows how sales mastery goes hand-in-hand with making the difference you dream of as a speaker.
Whether you're aiming for impact, building relationships, or scaling your business, selling and negotiating are the keys that unlock your success.
Remember, sales isn’t about pushing products or services — it's about solving problems, building connections, and creating opportunities for your message to thrive.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Why loving sales is non-negotiable for building a sustainable speaking business (00:09)
- Do you shy away from sales, thinking it’s misaligned with your calling? (02:21)
- A personal story of how Jacqueline’s unexpected pivot to sales changed her career (and her bank account) (04:07)
- Order-taking vs. selling and how this leads to inconsistent business (06:45)
- How reframing sales boosts your success rate dramatically — even without additional leads (08:44)
- Why the skill of negotiation is another non-negotiable for long-term success (09:47)
- How sales is about connection, not transaction (10:35)
- Why negotiation is a reflection of self-worth (12:12)
- The predictable rise and fall speakers face when they don't embrace the sales process (13:18)
- Reframing sales: It isn’t sleazy — it’s about solving problems and saying no to those who aren’t a fit (14:33)
- Reframing negotiation: It’s a collaborative process, not conflict (16:03)
- Common mistakes speakers make with sales and negotiation (17:25)
If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you.
Join here : https://www.facebook.com/groups/speakerdrivenbusinesscommunity
To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.
Join the Speak More Collective.
View all episodes
By Jacqueline BrookerThe only thing standing between you and a sustainable speaking business? Mastering sales and negotiation.
In this episode, Jacqueline Brooker delivers a straight-shooting masterclass on why speakers must fall in love with sales. It’s really quite simple — sales is the oxygen of your speaking career.
Jacqueline breaks down the mindset shifts needed to stop resisting sales and negotiation and reframe them as essential tools for creating impact. With insights from her $35 million sales experience and hard-hitting anecdotes from her early career, she shows how sales mastery goes hand-in-hand with making the difference you dream of as a speaker.
Whether you're aiming for impact, building relationships, or scaling your business, selling and negotiating are the keys that unlock your success.
Remember, sales isn’t about pushing products or services — it's about solving problems, building connections, and creating opportunities for your message to thrive.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Why loving sales is non-negotiable for building a sustainable speaking business (00:09)
- Do you shy away from sales, thinking it’s misaligned with your calling? (02:21)
- A personal story of how Jacqueline’s unexpected pivot to sales changed her career (and her bank account) (04:07)
- Order-taking vs. selling and how this leads to inconsistent business (06:45)
- How reframing sales boosts your success rate dramatically — even without additional leads (08:44)
- Why the skill of negotiation is another non-negotiable for long-term success (09:47)
- How sales is about connection, not transaction (10:35)
- Why negotiation is a reflection of self-worth (12:12)
- The predictable rise and fall speakers face when they don't embrace the sales process (13:18)
- Reframing sales: It isn’t sleazy — it’s about solving problems and saying no to those who aren’t a fit (14:33)
- Reframing negotiation: It’s a collaborative process, not conflict (16:03)
- Common mistakes speakers make with sales and negotiation (17:25)
If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you.
Join here : https://www.facebook.com/groups/speakerdrivenbusinesscommunity
To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.
Join the Speak More Collective.