<p>Soon you'll be able to shop with your smartphone just by pointing it at your TV. That's the concept behind Shoppable TV which was recently unveiled by Comcast's NBCUniversal. </p>

Soon you'll be able to shop with your smartphone just by pointing it at your TV. That's the concept behind Shoppable TV which was recently unveiled by Comcast's NBCUniversal.

<p>Soon you'll be able to shop with your smartphone just by pointing it at your TV. That's the concept behind Shoppable TV which was recently unveiled by Comcast's NBCUniversal.&nbsp;</p>

470: NBCUniversal Introduces 'ShoppableTV'

The eCommerce Minute is your weekly dose of eCommerce, tech and retail news, with your hosts John Suder, Bart Mroz, and Brittany Blackman. The show is a production of SUMO Heavy, an eCommerce consulting firm with offices in Brooklyn, NY, and Philadelphia.

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470: NBCUniversal Introduces 'ShoppableTV'

470: NBCUniversal Introduces 'ShoppableTV'