Alan provides a new Thursday Thought episode.

Alan explains why the average consumer likes to buy a product to solve a problem - especially a product that solves an annoying problem for them. 

Consumers are hesitant to try new unproven products - but they may buy your invention if it solves an annoying problem for them.

Be sure to subscribe to the podcast on Apple Podcasts or wherever you get your podcasts, so you won't miss a single episode.

Website: www.alanbeckley.com